| Date | February 9, 2010 | |
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| Location |
The Hyatt Regency at Penn's Landing Philadelphia, PA United States |
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| Speaker | John Mangano, Vice President, Marketing Solutions, comScore, Inc. | |
| Session Time | 4:15 p.m. |
| Description |
Maximizing Your Returns Online Success has many metrics. From building condition and brand awareness to driving offline prescriptions, the internet is becoming an important part of Pharma brand marketing mixes. Quantify online activity from display advertising, paid search and website activity to social media and the emerging mobile internet. Learn the latest trends online and what they mean to your brand.Finally, compare the success of your marketing activity against the updated Pharma ROI norms developed over the past four years. |
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