| Date | February 18, 2010 | |
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| Location |
Westin Ottawa Ottawa Canada |
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| Speaker | Magid Abraham, President, CEO, & Co-Founder, comScore Inc. | |
| Session Time | 8:40 a.m. - 9:20 a.m. |
| Description |
Guest of Honor Opening Address: The Digital Consumer Will Shape the New Brave New World Consumer consumption of media has changed. Your success in the new digital world will depend on how you capitalize on the many digital opportunities that exist today and tomorrow and integrate them with your other media platforms. Your must adapt to survive successfully. In developing your new business models for the digital world, it is essential that you fully understand how consumers are consuming digital media, not only in Canada but also globally. All delegates are invited to attend this Opening Address by our Guest of Honour, Mr. Magid Abraham, President, CEO and Co-Founder of comScore Inc., for a detailed look at the latest trends in digtial behaviour in the New Brave New World both internationally and domestically. |
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