| Date |
March 24, 2010
|
|
| Location |
Kempinski Hotel Bristol
Berlin
Germany
|
| Speaker |
Alistair Hill, Analyst and Mobile Products, comScore Europe
|
| Session Time |
12:30 p.m. - 1:00 p.m.
|
| Description |
Exploring the growth of mobile commerce on mobile internet usage
- Examining successful mobile commerce strategies: Pizza Hut, Ocado/Waitrose, eBay
- Identifying key strategies for bringing commerce to a brand’s website over mobile: ticketing, coupons
- Enabling payments and banking solutions to happen efficiently and safely over mobile: is mobile banking a real possibility?
- Driving mobile commerce through mobile advertising
- Integrating mobile advertising into the overall business marketing strategy
|
Conference Registration and Additional Information
