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Re:think 2010: The ARF 56th Annual Convention + Expo


Date March 24, 2010
Location Marriott Marquis
New York City, NY
United States
Speaker Lesle Litton, Vice President, Media, comScore, Inc.
Session Time March 24, 2010; 1:45 p.m. - 3:45 p.m.
Description

Understanding People’s Media Behavior

Foundational research in online video advertising effectiveness
Learn about & see case examples highlighting in-video online advertising effectiveness research. Understand the impact of various format types (such as pre-roll, mid-roll and sponsorships) and various channels (premium publishers vs. ad networks).