Date: December 14, 2009
Speaker: comScore, Inc.
Event: comScore Report
Cost: $4,995
Apple’s iPhone has been the dominant focus of the mobile media market over the past three years; competitive OEMs and operating systems are fighting back. Android-supported phones, particularly the Verizon Droid, attempt to impact iPhone sales this holiday season and beyond.
This report will address the following:
- A year in review – what is the state of the mobile market in 2009?
- Do iPhone users continue to set the standard in mobile content consumption?
- What is the current smartphone market dynamic and how will Android have an impact?
- Who is interested in purchasing Android phones?
- Are the device features that Android brings to market important to consumers?
- Which phones do consumers plan to purchase this holiday season?
