Date: October 22, 2009
Speaker: Eli Goodman
Event: comScore Webinar
Search data provides insight that goes well beyond choosing keywords and sites for Search marketing. Savvy business leaders look at consumer Search behavior to inform critical business strategies such as product development, integrated advertising campaigns, and PR strategies. In this one hour webinar, Eli Goodman, comScore's Search Evangelist, delves into real case studies that reveal how to:
- Assess the market opportunity for your products both qualitatively and quantitatively
- Plan and evaluate synergy between your search and display advertising campaigns
- Leverage Search as a branding tool
