Date: April 28, 2009
Speaker: Susan Engleson
Event: comScore Whitepaper
The comScore Online Auto Insurance Report presents a detailed overview of the online auto insurance market with insights into overall industry trends, the competitive landscape, and key areas influencing online consumers’ decision-making process. Primary areas of focus include the effect of the weak economy on the industry, the volume of online quote requests and policy purchases, attitudinal insights into customer preferences about agent versus direct channel purchasing and channel preferences for policy management.
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