Audience Recommendations for Every Vertical
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Online display advertising for the financial services industry grew substantially in 2010. In Q4 2010 alone, financial services companies spent over $321 million dollars on display advertising, accounting for over 90 billion impressions. As display advertising continues to grow, understanding this landscape and optimizing the effectiveness of display ad campaigns has never been more important for companies in all segments of financial services – banking, credit cards, brokerage, insurance, and more. During this session, we discuss the latest trends in display advertising for financial services, including: