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comScore In the News

Thousands of times each year, leading journalists and news organizations around the world turn to comScore for objective, accurate analysis of consumer behavior and market trends. Following are just a few examples of comScore data in the news in recent months:


May 7, 2012 "The introduction of Mobile Metrix 2.0 represents the culmination of significant product development to bring the market detailed behavioral measurement of mobile media usage, including access from both mobile browser and apps," said Mark Donovan, comScore SVP of mobile.
– The Sacramento Bee
May 7, 2012 “This completely retooled and enhanced version of [Mobile Metrix 2.0] is the mobile analog to comScore’s flagship Media Metrix product, bringing critical insights such as audience size and demographics to the mobile marketplace,” said Mark Donovan, comScore SVP of mobile.
– Mediapost.com
May 4, 2012 "The introduction of validated Campaign Essentials in Canada benefits both buyers and sellers of digital advertising by increasing transparency and accountability for campaigns and improving cross-media comparability with TV," said Brent Bernie, president of comScore Media Metrix Canada. "Current digital ad economics feature an overabundance of supply that has often translated into poor quality placements for advertisers and weaker monetisation for publishers. Validation presents a new paradigm that introduces the element of scarcity into the supply-and-demand equation and promises to improve the underlying economics of the ecosystem. Publishers will be able to better monetise their content by unearthing the 'gold below the fold,' while giving advertisers greater confidence that their ads will not only be seen but be delivered to the right audience in the right environment."
– BizCommunity.com
May 1, 2012 “Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, comScore’s vice president of industry analysis. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.”
– DMWMedia.com
April 30, 2012 AppData, meanwhile, says the number of Pinterest users connected to Facebook in the past 30 days declined to 8.3 million from 12.2 million. "The dip could be interpreted as a hiccup in the app's inexorable path to Internet riches," says ComScore analyst Andrew Lipsman.
– CIO Today
April 27, 2012 Kirby Winfield, SVP of Corporate Development at comScore, said: "This study shows why... interaction or hovering may be much more important in evaluating campaign performance than the click ever was. "It's time to start measuring the impact of campaigns using metrics that really matter, not just the ones that are most easily measured."
– WARC
April 27, 2012 “comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.”
– BGR.com
April 27, 2012 “The rise in mobile gaming is being propelled by the rapid adoption of smartphones and the vast ecosystems of game apps they provide,” said comScore Europe product manager for mobile, Hesham Al-Jehani. “As mobile games evolve from simple pre-loaded games to highly challenging and visually appealing games, their entertainment value has increased substantially. “But another important – and perhaps less often reported – driver of mobile gaming is that many can be played without accessing the internet on people’s phones. This means that gaming is an easy way to fill idle time on the underground or in other locations where internet access is spotty.”
– GamesIndustryBlog.com
April 25, 2012 According to figures from comScore based on a survey of 4,000 mobile subscribers, smartphones overtook feature phones in terms of overall purchase rates in February 2012. Daizo Nishitani, vice president of comScore Japan KK, argued this trend was an "important shift" in the country's mobile market. "Japanese mobile phone users were already highly engaged with their devices, but with the added functionality and higher levels of mobile media consumption we should expect to see significant changes in behaviour," Nishitani said.
– WARC
April 25, 2012 Measuring ads by viewability and hover time had a stronger correlation with conversions than measuring with clicks or total impressions, said Andrew Lipsman, VP of industry analysis at comScore. “We've known clicks are not the best metric, but the fact that it showed no correlation underscores how perilous it might be for brand advertisers to look at a metric like that in evaluating campaign performance."
– DMNews.com
April 24, 2012 A US study has revealed that when a user clicks on an ad, the correlation between that click and a conversion is virtually nonexistent, according to a report in AdAge. The study was carried out by the startup Pretarget and ComScore,the internet marketing research company. ComScore VP Kirby Winfield said the findings could push direct-response marketers to focus on metrics that have largely been the domain of brand advertising. "Metrics like 'hover' and 'view' that have typically been thought of as more brand-focused metrics actually can end up being super appropriate for direct marketers," he said.
– TheDrum.co.uk
April 18, 2012 To better compete in this environment, comScore is trying to improve the quality and speed of the analytic service it provides its customer by adding specially-configured databases and analytic software that can crunch larger amounts of data in significantly less time than before. It has slashed processing time to six hours from 48, and doubled the amount of data it can process – 900 billion records a month, compared with 473 billion monthly records a year ago, comScore CTO Mike Brown told CIO Journal. The data it processes include page views, session duration and unique visitors, as well as improved demographics. The company gathers this data for its customers through a web-based portal and turned its capabilities into a competitive product that Brown says “nobody thought could be done that we managed to get up and running.” Brown said comScore’s data-crunching metrics wouldn’t have been possible using the company’s previous proprietary software infrastructure, so the company turned to a cocktail of Hadoop software, EMC Greenplum database and Syncsort data integration software. Syncsort is loaded into the Greenplum database, which sits atop MapR’s Hadoop, all running in Dell servers. Client data is compressed and processed through the Greenplum database and then the data integration software from Syncsort.
– The Wall Street Journal
April 17, 2012 "comScore is excited to team up with i360 to provide the political and public affairs community with an industry-leading solution for analyzing the online behaviors of Internet users across highly targeted political segments," said James Muldrow, comScore Product Manager for Segment Metrix. "Through the integration of i360's wealth of data points on the American voting population and our online behavioral insights, clients now have an unprecedented view into how audiences exhibiting certain political behaviors and characteristics engage with various online media."
– MarketWatch.com
April 13, 2012 “Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” said Alex Banks, comScore managing director for Brazil “That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”
– SearchEngineWatch.com
April 5, 2012 "Over the years, our benchmarking studies have proven the impact that online marketing continues to have on increasing consumer awareness and favorability toward health brands, ultimately driving treatment," said John Mangano, vice president for comScore Health and Pharmaceutical Solutions. "As we continue to provide the industry standard for measuring online pharmaceutical brand lifts, we're also excited to introduce significant innovations to our methodology that will allow marketers to quantify not only the incremental conversions driven by their online campaigns, but also the incremental impact of each ad exposure in driving overall brand lift."
– MarketWatch.com
April 4, 2012 "comScore is delighted to be selected by UKOM as the standard for online measurement in the UK," said Dr. Magid M. Abraham, President and CEO of comScore. "Following our selection in Spain and the Netherlands, comScore will be the official online audience currency in three of the largest digital advertising markets in Europe, which collectively represent euro 1.7 billion ($2.2 billion) in display advertising. We are pleased with this recognition of our commitment to the region and endorsement of our continued investment and innovation in digital audience measurement. Our aim is to develop analytics that support the industry, increase trust in digital channels and provide a much-needed comparability to other media."
– MarketWatch.com
April 2, 2012 "With the rise in adoption of smartphones, tablets, and other connected devices, network operators have seen a surge in mobile web activity and face new challenges in keeping up with data demands while maintaining their quality of service," said Serge Matta, comScore President of Operator and Mobile Solutions. "As bandwidth usage increases and the spectrum becomes more scarce, operators, OEMs, and others in the mobile ecosystem should understand the different dynamics between the use of mobile and Wi-Fi networks to develop strategies to optimize resources and provide their customers with continued high-quality network service."
– MarketWatch.com
March 28, 2012 “The NCAA Tournament, like the Super Bowl or the Olympics, is one of those events where sports fans don’t want to miss a beat of the action – especially if they can’t be in front of a TV,” said Debbie Bradley, senior director of comScore, in a statement. “Over the past several years we’ve seen fans become more reliant on the web for NCAA tournament coverage, especially while they’re tied to their desks at work during the first round matchups. As media formats continue to evolve, we’re rapidly seeing America’s national college basketball obsession increasingly bleed over to other screens like smartphones and tablets.”
– Mashable
March 26, 2012 "The continued growth in smartphone adoption in Europe has fuelled the increasing consumption of news and information on-the-go," said Hesham Al-Jehani, comScore Europe product manager for Mobile. "Today's mobile consumer wants to be plugged into what's happening around them every second of the day, and their smartphones are enabling them to do that. This rapidly changing trend brings with it significant incremental opportunity for news publishers to extend their audiences, but also the challenges of delivering their content effectively through the small screen."
– BizCommunity.com
March 26, 2012 A large number of digital ads are not optimally delivered, said Andrea Vollman, marketing director at analyst firm comScore's Advertising Effectiveness practice. “Hitting people between a certain age range and gender, adds another layer of complexity. As you narrow your target, it becomes harder to reach that person.”
– DMNews.com
March 26, 2012 “With 31% of vCE Charter Study impressions not being viewable, it is now abundantly clear just how important in-view measurement is to online campaign validation,” said Linda Abraham, comScore CMO. “In order for any digital GRP metric to be relevant in the online space and to be cross-media comparable, it must include validated ‘viewable impressions’ in its calculation. While audience and geographic validation are crucial – and should not be ignored – if a digital campaign rating does not also take into account whether or not the ad had the opportunity to be seen, then the metric fails to deliver a true apples-to-apples comparison to all other media.”
– WebProNews.com
March 25, 2012 From January to February, the number of unique visitors to the website jumped 52 percent, from 11.7 million to 17.8 million, according to the comScore Media Metrix, which measures Web activity in the United States. “It is one of the fastest-growing social networks out there,” said Carmela Aquino, comScore’s marketing manager.
– Boston Herald
March 22, 2012 “Valentine’s Day and the Super Bowl seemed to be the driving forces behind much of the online activity in February as Americans browsed romantic gifts and checked out Super Bowl advertisers’ websites, especially auto makers,” said Jeff Hackett, executive vice president of comScore. “In addition, tax sites posted another month of gains as the filing deadline drew nearer.”
– DMWMedia.com
March 22, 2012 "2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency," Alejandro Fosk, comScore senior vice president for Latin America, said. "The rapid adoption of these behaviors presents a world of new opportunities to digital marketers," he continued. "In order to capitalize on this burgeoning digital economy, it's important for brands and publishers to understand the key trends driving growth today so they can determine where to invest and how to position their offerings to the needs of the marketplace."
– HispanicBusiness.com
March 19, 2012 "Premium publishers that offer highly engaging content often do not get the credit they deserve for below-the-fold placements on their web page, which may actually deliver results that are every bit as strong as the above-the-fold placements," said Erin Hunter, Executive Vice President, comScore. "comScore vCE is helping premium publishers like Forbes clearly illustrate the value of their inventory and prove to advertisers why placements throughout their site have the ability to deliver the desired effect on audiences. The result is greater transparency and accountability on both sides of the media equation, representing a win-win scenario for both advertisers and publishers." Read more here: http://www.sacbee.com/2012/03/19/4349693/forbes-leads-the-first-wave-of.html#storylink=cpy
– The Sacramento Bee
March 19, 2012 “2011 saw digital media rise to a new level in Brazil fueled by activities such as social networking, online video, search and online shopping, as more consumers turned to the web and spent an increasing share of their daily time connecting with digital content,” said Alex Banks, comScore managing director for Brazil. “For brands and publishers looking to capitalize on the latest digital consumer trends, it’s important to understand what’s coming around the corner.”
– WebProNews.com
March 16, 2012 “Today an average Australian internet user receives more than 1,000 display ads each month, highlighting the significance of digital advertising in the broader media landscape. This increasingly important channel in the marketing mix creates a growing need for market-level understanding and competitive insights so that agencies, advertisers and publishers can effectively navigate this complex environment. comScore Ad Metrix delivers the critical insights needed to optimize digital advertising strategies and benchmark performance versus the competition,” said Amy Weinberger, comScore vice president for Australia and New Zealand.
– DigitalMarketAsia.com
March 13, 2012 pple's iOS controlling 60% of mobile traffic on the web in the U.S. Considering Android is supposed to be dominating Apple in mobile, this is a little surprising. We reached out to comScore spokesperson Andrew Lipsman for an explanation. He said, "I think there are two main explanations: 1. iOS includes iPhone, iPad and iPod Touch. iPad in particular provides a big advantage vs. Android 2. iOS users tend to be heavier media consumers on average. This is important to keep in mind, because Android's smartphone share only matters in the context of a "platform war." If Android becomes a dominant platform, and developers focus on Android, then Apple and iOS are in trouble."
– Business Insider
March 12, 2012 Pinterest's creators registered Pinterest.com in 2009, but it didn't take off until last summer. ComScore says the site had 17.8 million U.S. visitors last month, up about 50 percent from 11.7 million in January and nearly four times the 4.9 million in November. ComScore analyst Andrew Lipsman says he has not seen an independent website reach 10 million visitors faster than Pinterest.
– The Wall Street Journal
March 7, 2012 Should small business owners be considering shifting their advertising dollars to new media? “If you know there’s a place to grab 25 million people who want to buy your product or service, and are searching for you, wouldn’t you want to be there?” asks Bryan Segal of Comscore. Segal points out that more and more people are checking out purchases on-line before they buy. “I think that’s why the web is such an important piece of the scene,” he says. “At the end of the day, people may not solely buy online, but they’re using the web as a directory to find products and services.”
– CBC.ca
March 6, 2012 "While a large segment of Americans have become comfortable with filing their taxes online, the strong gains in the category this year seem to be propelled by increased marketing activity on the part of the key tax prep providers," said Brian Jurutka, comScore Senior Vice President. "During the first several weeks of 2012, we saw the top three DIY online tax prep providers dominate the category, representing more than 90 percent of all online filings, with Intuit alone accounting for a majority of the market. It will be interesting to see whether the overall growth in the category is sustained and how market shares among tax prep providers may shift as we approach tax filing day on April 17th."
– BizReport.com
March 4, 2012 It’s not just Pinterest’s focus on products that are making many brands salivate. Women, who are a core consumer group for many companies, make up about 68 percent of Pinterest users and drive about 85 percent of page views, [Andrew] Lipsman said. And when Pinterest users are spending some considerable time on the site -- an average of 100 minutes a month, Lipsman added. (That compares to 400 minutes a month on Facebook and 20 minutes a month on LinkedIn.)
– STLToday.com
March 3, 2012 Canada is near the top of the pile globally in terms of digital penetration, as more than 70% of our population is on the Internet. But the U.S. isn’t even in the top 10, Bernie said. “This market is different,” he said, pointing due south. “It’s important for your future and it’s important for your growth,” he told producers. Canada is number one worldwide in terms of time spent online and number of page views. We’re also the global leader in online video viewing, with Canadians watching an average of more than 300 videos a month, a 63% rise in the last year, Bernie said. Some 33% of Canadians stream television online.
– Cartt.ca
March 2, 2012 In an exclusive interaction with Campaign India on the sidelines of the recently held adtech 2012, Gian M Fulgoni, chairman and co-founder, comScore Inc. talks about his experiences while setting up the digital measurement company, his new competitors and the growing concerns of measurement across platforms. Talking about the learnings from his previous work experiences, Fulgoni said, "From the experience at Information Resources Inc. (IRI) we knew the kind of people you need to hire in a start-up, we had the credibility of building a succesful business and so when we went to get funding for comScore it was a relatively easy process, and we knew the kind of applications of data that clients going to pay for. It is one thing to come with a lot of data and another to turn it into an application that has value to the marketer who is then going to pay money for that data."
– CampaignIndia.in
March 2, 2012 "The digital media industry in Canada is evolving in extraordinary ways, largely driven by today's multi-platform consumer engaging with content across a variety of media," said Bryan Segal, vice president, comScore Canada. "2012 is poised to be a defining year for digital as consumers grow their engagement with social, video, mobile and other emerging media. As Canadian businesses shift more of their ad dollars and investments online, it is more important than ever to understand the key trends being seen across platforms to devise effective marketing strategies and deliver digital ROI."
– TechVibes.com
March 1, 2012 “No matter which measure you use, Canadians always score high in online engagement,” said ComScore’s Bryan Segal. “It’s hard to put a finger on why. We talk about things like the weather and geographic layout of the country as reasons. But we definitely see that Canadians are really big on content viewing.” Read more: http://www.ctv.ca/generic/generated/static/business/article2355533.html#ixzz1oe6PI1mH
– CTV.ca
February 28, 2012 Google says its network isn’t intended just as competition for Facebook, says Andrew Lipsman, an industry analyst with comScore. For example, they’re also using the social network as a way to serve up more relevant search results. “More engagement is better than less, but it’s very legitimate to ask if that’s the most important thing to determine if Google+ is a success,” Lipsman says.
– SmartMoney.com
February 28, 2012 [comScore's] CEO Dr. Magid Abraham stressed that the unlimited number of display ad impressions served hurts the economics of advertising. "The solution is to introduce digital scarcity to the system," he said. In order to achieve digital scarcity, Abraham said, companies should "only count impressions that reach a real user and have a chance to make an impact."
– AdWeek.com
February 25, 2012 The findings were announced by comScore's co-founder and executive chairman Gian M. Fulgoni at the second edition of digital marketing event 'ad:tech' being organised here. "Further, a third of India's total online population is between 15 to 24 years," said Fulgoni.
– The Times of India
February 24, 2012 Besides general increase in smartphone adoption, this shift can be attributed to brands actively seeking out mobile customers, according to comScore analyst Carmela Aquino. “More retailers have developed apps and optimized their sites for mobile browsing, making it easier than ever for consumers looking for product information or doing price comparisons to do so from their phones,” she said. “As shoppers become more savvy about the way they shop, given the access to information that mobile devices provide them, retailers will have to be more creative in how they leverage these growing mobile retail habits,” Aquino said.
– DMNews.com
February 24, 2012 "As the industry continues to innovate and more consumers look to multiple devices and platforms to consume digital media, we expect the mobile and connected device landscape to be shaken up even further in 2012," said Mark Donovan, comScore Senior Vice President of Mobile. "As mobile channels present a more personal, social, and ubiquitous experience to consumers, advertisers and publishers have an opportunity to better engage target audiences, given an understanding of how to connect and leverage the unique characteristics of these emerging platforms."
– BizReport.com
February 23, 2012 Facebook — with 800 million-plus users to LinkedIn’s 150 million — is growing as a content platform, too, of course. [Andrew] Lipsman notes that “people are sharing more and more over time on Facebook” even while “business networking is really starting to emerge in a notable way.” (According to Comscore, people spend roughly seven hours per month on Facebook, compared with an average 19 minutes per visitor per month on LinkedIn, though Lipsman notes that new users tend to “mute” some of LinkedIn’s “growth effects” as new users “tend to be lighter users.”
– PEHub.com
February 23, 2012 ComScore began reporting traffic figures for Pinterest in May 2011 when it exceeded 50,000 monthly visitors for the first time. Last month the site surpassed the 11-million mark. ComScore analyst Andrew Lipsman says he has never before seen a stand-alone site reach the latter milestone as quickly as Pinterest did. "There are so many variables that determine success," he says. "It really requires the right combination of factors for a site to catch fire."
– The Wall Street Journal
February 23, 2012 Cross media measurement is the next big opportunity for us as advertisers want to know how these different screens are being used to consume content, [Gian Fulgoni] said. One of the first cross media measurement experiment is going to be seen at the London Olympics he said. "We, Comscore and Google, have just got a big contract from NBC to measure how people are going to be watching the Olympics across multiple screens. This is going to be very big, on a global scale," he told Business Line on the sidelines of Adtech, the big digital marketing summit going on in Gurgaon. "If I am watching an event on my mobile and a little later on TV then the advertiser wants to know that I am the same person and not two different people," he says, pointing out the experiment during the Olympics will tell the advertiser exactly this piece of data.
– TheHinduBusinessLine.com
February 17, 2012 “In January, the average U.S. Internet user spent a record 36 hours online, reflecting the growing importance of digital media to Americans’ daily lives,” said Jeff Hackett, executive vice president of comScore. “Among the biggest category gainers in this heavy month of Internet usage were Travel and Career sites, which posted double-digit gains, and of course Tax sites as the non-procrastinators among us decided to get an early jump on getting their refunds.”
– WebProNews.com
February 13, 2012 Facebook's relentless spread is a vindication of founder and CEO Mark Zuckerberg's growth-first principle. The social network has focused primarily on adding users - not building revenue - since its beginning. Facebook will surpass 1 billion users in the next few months, analysts say, and that will be a huge asset it can tout to investors as the company prepares for an initial public offering of stock. "It's been really surprising to us to see how quickly Facebook has grown, not just in Western countries or English-speaking countries, but pretty much around the world," said Carmela Aquino of comScore.
– The Charlotte Observer
February 13, 2012 Mindful that audiences are no longer relying solely on TV to get all their video content, NBC Universal will use the Olympics to set up a system that purports to count viewers across all the different ways they now watch their shows. NBCU has enlisted Google and ComScore to analyze what is known in the industry as "single source" consumption, or individual, unduplicated viewership patterns, across video shown via TV, mobile devices, personal computers and tablets. Are you ready for some canoe sprints? Are you ready for some canoe sprints? Among the behaviors the effort might measure are whether Olympics viewers use TVs or other devices to watch a particular event, or how fans use two devices simultaneously and in tandem to get information or video, said Joan FitzGerald, VP-television and cross media at comScore. Executives will also be looking at how viewers share the content they see across social networks.
– Ad Age
February 10, 2012 [Pinterest,] based in Palo Alto, Calif., grew from 400,000 visitors last May to 11 million last month, according to comScore. ‘’That’s the fastest 10 million that we’ve ever seen,’’ said Lipsman. Pinterest did not return requests for comment, but its stated mission is ‘’to connect everyone in the world through the ‘things’ they find interesting.’’ It exemplifies how narrow-interest social media sites ‘’have the potential to consume a significant amount of users attention, engagement, and ultimately ad dollars,’’ said Lipsman.
– The Sydney Morning Herald
February 9, 2012 “2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.”
– MobileMarketingWatch.com
February 8, 2012 By December 2011, the number of U.S. unique visitors to Pinterest soared to 7.5 million, up from 418,000 in May, according to comScore Inc., a Chicago-based Internet research firm. That is a steeper ascent in traffic than the early days of Facebook, Twitter or MySpace, said comScore analyst Andrew Lipsman. "There is something about the site that's so inherently viral," said Lipsman. "That's why it's growing so quickly."
– HispanicBusiness.com
February 6, 2012 “The fourth quarter of 2011 capped off what was yet another strong year for online retail, one in which every quarter achieved double-digit increases versus the prior year,” said Gian Fulgoni, comScore chairman. “In the face of continuing uncertainty regarding the U.S. economy, consumers increasingly went online for their shopping needs. Price and convenience continue to be the critical value drivers for e-commerce, and unless those conditions change we can expect to see more channel-shifting to online in 2012 and perhaps even an acceleration in the current growth trend.”
– Forbes
February 3, 2012 "Online and mobile banking grew solidly in 2011 as perceptions of the economy improved early in the year and financial institutions invested in further developing their digital channels," Sara Lenart, comScore's VP for Financial Servcies, said in a statement. "Use of online banking climbed steadily, showing improvements in customer satisfaction across the board, while mobile banking gained adoption, particularly among those using apps,” Lenart said.
– MobilePaymentsToday.com
January 31, 2012 While Facebook struggled in the past to convince Madison Avenue that they needed to put their dollars into social media, comScore analyst Andrew Lipsman said Monday's data shows advertisers are buying into Facebook's pitch. "If you go back several years there was some hesitation for a lot of brands to advertise on social media," he said. "That's really changed."
– The Wall Street Journal
January 31, 2012 As Facebook – which may file for a public offering as early as Wednesday – has grown to more than 800 million users worldwide, brands have gotten on board with vigor. The Menlo Park, CA-based digital giant has successfully courted Madison Avenue during the last two years in particular. “Any time a site becomes so influential to the full digital landscape, advertisers are forced to pay attention,” comScore rep Andrew Lipsman told ClickZ News. “There was a time when brands thought of Facebook as a place for kids and teenagers. That’s obviously not the case anymore.”
– Mashable
January 30, 2012 The President of comScore Canada Brent Bernie showed a video that stipulated that the display advertising industry’s promise of the Internet being the most measurable and accurate thing had frayed after fifteen years as the impact of branding impressions have become increasingly difficult to measure. Bernie said in an interview that the industry was like a teenager who had some growing up to do.
– TechVibes.com
January 30, 2012 According to the researchers, the brand websites represent an underutilized tool for building customer loyalty and interest in CPG products, where 64% of the top CPG brands generate less than 100,000 visitors per month. The researchers suggest that by personalizing the online content, the brands can significantly improve in-store purchases. “There are clearly distinct needs for different demographic or psychographic aspects, so folks coming in from a coupon-related search should have a different user experience than those looking for overall brand information,” said Mike Zeman, comScore VP of marketing solutions. Zeman said he expects e-commerce to be more explicitly addressed in the next wave of the CPG research, including how different digital touchpoints influence online buying. While the CPG sector has been slow to embrace e-commerce in general, that has fast been changing. “In meetings with CPG brands across the country one of the first three questions that we get is around e-commerce, with brands asking do they build it out themselves, or maybe partner with folks like Amazon."
– DMNews.com
January 30, 2012 [Andrew] Lipsman said the ComScore research puts into perspective how Facebook has come to dominate display advertising. “If we think back a couple of years, large brands were hesitant to use social media channels. Fast forward to today, and that has really reversed itself,” Lipsman said. “Almost 3 out of every 10 ads or so are on Facebook.”
– The Los Angeles Times
January 30, 2012 "With brick-and-mortar holiday retail estimated to have grown about four percent this year, it's clear that e-commerce continues to gain market share from traditional retail due to the attractiveness of the Internet's convenience and lower prices," comScore chairman Gian Fulgoni said in a statement.
– International Business Times
January 26, 2012 More than 62m people played games on their mobile phones in September 2011 across the UK, France, Germany, Italy and Spain, according to data shared by comScore at the Mobile Games Forum conference in London. That represents more than 25% of all mobile users in those "EU5" countries. Meanwhile, nearly 13m played mobile games almost every day that month. "There's a frequency of repeat usage that's encouraging," said comScore's vice president of mobile Jeremy Copp
– The Guardian
January 24, 2012 "The holiday shopping season continued with strong momentum in December as Americans worked to cross everyone off of their list in time for the holidays," Jeff Hackett, executive vice president of comScore, said in a statement. "Shipping sites were heavily trafficked as consumers tracked their packages, while some found time to browse tax sites as they closed their books for 2011."
– PCMag.com
January 24, 2012 Millennials (people born between 1980 and 2000) are described in the report as less interested and more difficult to reach, but also more likely to develop a lasting impression of a TV commercial. Overall, digital advertising appears to work better on relative terms with Millennials than TV ads. “Their comfort-level with the Internet and technology in general makes the digital medium an ideal platform for reaching these individuals,” said comScore Vice President Bert Miklosi. “But as is typical with younger people when compared with their older counterparts, Millennials are generally more difficult to persuade via advertising, amplifying the importance of creative and messaging optimization in driving worthwhile returns from an investment in advertising to this segment.”
– The Hill
January 24, 2012 Not too long ago, consumers depended solely on their computer to connect to the internet. Today, cross-platform consumption has created a vastly different landscape as consumers use a growing number of devices to consume digital content on a daily basis." said Linda Abraham, comScore chief marketing officer. "There is a need for more inclusive marketing strategies to engage a brand's total audience."
– BizCommunity.com
January 23, 2012 Sixty-four percent of visitors to Amazon during the week ending November 30 were brand-exposed Facebook fans, for instance, and 36 percent were friends of fans, according to comScore. Leading Black Friday retailers also saw significant year-over-year traffic lift thanks to their various Facebook and social campaigns, Abraham said. The data, [Linda] Abraham concluded, shows that brands that know their Facebook fans, know their fans’ friends and push out the right creative message are seeing quantifiable results from their social campaigns.
– VentureBeat.com
January 20, 2012 President and CEO Magid Abraham said: “The display advertising market today is characterised by an overabundance of inventory, often residing on parts of a web page that are never viewed by the user. This dilutes the impact of campaigns for advertisers and represents a drag on prices to publishers. Conversely, some ads below the fold are quite visible and deserve more credit… Ultimately, this type of third-party validation will help identify and appropriately price the proportion of online ad inventory that delivers value, improve buying and selling decisions, and instill more confidence and trust in the industry.”
– Research-Live.com
January 18, 2012 “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world," said Alex Banks, comScore managing director for Brazil. "But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year."
– NBC Los Angeles