When you want to understand how your ad campaign performed, click-through rates aren’t enough. Even if someone didn’t click on an ad, your campaign may have increased site traffic and engagement—and taken market share from your competition.
Action Lift captures the total effectiveness of your ad campaign to quantify key business indicators and help you measure online impact.
Click-through rates and cookie-based measures of online advertising performance don’t provide the whole picture. You need to understand how your campaign drove consumer search behaviors and the impact it had on paid search clicks.
Action Lift captures share of voice taken from competition while also measuring campaign impact on search activity. Reporting extends beyond site visitation and search to also include visitation to partner sites, social media pages and other places people experience your brand. This extended visibility helps you understand the best performing locations and demonstrates how your campaigns increase interest in your brand and in the category overall.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.