Complete Digital Campaign Measurement


To maximise digital advertising, brands, agencies and publishers alike need comprehensive measurement to understand and optimise ads and inventory. To help assess the full value of digital advertising, comScore and Millward Brown have partnered in markets across the globe to deliver best-in-class measurement from campaign delivery to consumer impact.

Benefits Insights Contact Us Download Overview


The partnership delivers solutions across three key areas to help clients:
Optimise Campaign Delivery, Evaluate Brand Impact and Quantify Consumer Action.

Individually, these three areas are proven to help increase campaign effectiveness. Connected and combined, they create a powerful toolkit to help determine the full value of a validated impression across all digital platforms.

Optimise Campaign Delivery


Quantify Consumer Action


Optimise Campaign Delivery

with comScore validated Campaign Essentials

  • Are your ads viewable?
  • Are they delivered in a
    brand safe environment?
  • Are you reaching real people and
    are they the right people?

Evaluate Brand Impact

with Millward Brown Brand Lift Insights

  • How are specific sites, creative formats
    and themes working?
  • How does your campaign compare against
  • What is the impact of viewability
    on brand lift?

Quantify Consumer Action

with comScore Action Lift

  • Has your campaign changed behaviour?
  • How have you impacted search, visitation
    and competitor activity?
  • How have different creatives and
    publishers influenced behaviour?

The Kantar Strategic Alliance

Since February 2015, comScore and Kantar have brought together their complementary expertise in technology, data assets and consumer panels to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effect. With a number of joint offerings already launched and several more in the pipeline, the two companies are intent on creating for their clients a new standard in measuring audiences, brand strength and campaign ROI across multiple platforms. Read more about the strategic alliance.

Ready to learn more?

Contact us today to learn how comScore can help you.

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