As mobile advertising spend grows, brands are scrambling to ensure their campaigns generate lift.
Brand Survey Lift Mobile recruits survey respondents directly from their mobile device to provide advertisers, agencies and publishers direct access to their intended audiences. Test/control methodology helps to identify how a mobile campaign impacted key attitudinal metrics and identifies which key variables drove the highest branding lift.
Make sure your mobile ad efforts hit the mark—and positively impact your brand. comScore Brand Survey Lift Mobile quantifies the branding impact of mobile display campaigns to help you prove advertising effectiveness across the mobile web and applications.
Advertisers and publishers now have the metrics they need to evaluate how mobile campaigns perform compared to industry norms.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.