To truly measure digital investment, marketers need to understand the offline sales impact.
AdEffx Offline Sales Lift provides a multi-dimensional view of the effectiveness of online marketing effectiveness for offline buying. Offline Sales Lift matches time-aligned data from the comScore panel with third-party databases—including scanner data, loyalty card programs, registration lists, customer files and e-commerce databases to show the total impact of online advertising.
Offline Sales Lift helps you make informed adjustments to future campaigns, reduce or reallocate budgets and scale the best performing components of programs to maximize impact. See how your online ad spend affected in-store sales.
Because Offline Sales Lift is part of the AdEffx suite, you can measure offline sales lift while also measuring brand and behavioral impacts.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.