Introducing vGRP

Measurement that validates value

Measurement that validates value

vGRP is a new measurement solution from comScore that validates ad delivery via a single, third-party source. A critical component of comScore’s newly-launched validated Campaign Essentials (vCE), this next-generation technology delivers a complete view of campaign delivery and an accurate assessment of advertising effectiveness.

Unlike existing single-point solutions, vGRP provides an unduplicated accounting of impressions delivered across a variety of critical dimensions. These include ads delivered in-view, to the right audience, in the right geography, brand safe and not fraudulently.

It’s holistic. It’s simple. It’s comparable. And it’s here today.

Download the vGRP Charter Study findings
Watch what the industry has to say about validating the value of digital.