Measurement that validates value
vGRP is a new measurement solution from comScore that validates ad delivery via a single, third-party source. A critical component of comScore’s newly-launched validated Campaign Essentials (vCE), this next-generation technology delivers a complete view of campaign delivery and an accurate assessment of advertising effectiveness.
Unlike existing single-point solutions, vGRP provides an unduplicated accounting of impressions delivered across a variety of critical dimensions. These include ads delivered in-view, to the right audience, in the right geography, brand safe and not fraudulently.
It’s holistic. It’s simple. It’s comparable. And it’s here today.
|Download the vGRP Charter Study findings|
|Watch what the industry has to say about validating the value of digital.|