validated Campaign Essentials

comScore and Google partner

vCE® 2.0

Validate Total Campaign Delivery and Optimize In-Flight
with a Single, Holistic Tool

An ad that never had an opportunity to be seen by its target audience can’t deliver its intended impact. Nor can an ad that was delivered in the wrong geography, next to questionable content or subject to non-human traffic.

MRC accredited

validated Campaign Essentials (vCE) is a holistic ad and audience delivery validation solution that delivers real-time insights to improve the performance of advertising campaigns – for display, video and mobile devices.

Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of non-human traffic. It also evaluates the degree to which validated impressions reached the campaign target audience.

As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. The problem has intensified with the growth of digital video advertising.

The ad validation suite in vCE, which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic, is accredited by the Media Rating Council (MRC).

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