EVALUATE AUDIENCE DELIVERY, EFFORTLESSLY
vCE in DoubleClick Brings Trusted Measurement Direct to You
Introducing the first independent audience delivery evaluation solution integrated directly into the DoubleClick platform. Media buyers and sellers can now leverage vCE metrics – such as reach, frequency and GRPs – in DoubleClick. Instant access to these digital display and video campaign insights makes it easier than ever to compare against TV. Now out of beta.
Actionable Audience Dashboard in DoubleClick Campaign Manager (DCM)
KEY ANSWERS FOR BUYERS & SELLERS
What’s exciting about the comScore-Google integration is the ability to leverage real-time cross-media comparable metrics and rich demographics within a single platform. For us, this means a level of simplicity and actionability that we haven’t experienced before, and it’s something that can help move multi-channel media planning, measurement and optimization forward in a major way.
This is a tipping point for brand advertising in the digital realm. As a vCE company, SMG strongly supports any effort to deliver comScore’s campaign validation on a wider scale and with more workflow efficiency, and there is no platform that can better accomplish that than DoubleClick.
Such a far-reaching strategic integration brings an ability to easily measure and optimize brand campaigns that can really propel digital advertising forward. We applaud both comScore and Google for striking this strategic partnership and look forward to helping them evolve this ever-growing ecosystem.