vCE in DoubleClick

EVALUATE AUDIENCE DELIVERY, EFFORTLESSLY

 

vCE in DoubleClick Brings Trusted Measurement Direct to You

Introducing the first independent audience delivery evaluation solution integrated directly into the DoubleClick platform. Media buyers and sellers can now leverage vCE metrics – such as reach, frequency and GRPs – in DoubleClick. Instant access to these digital display and video campaign insights makes it easier than ever to compare against TV. Now out of beta.

 

Actionable Audience Dashboard in DoubleClick Campaign Manager (DCM)

DoubleClick Campaign Manager (DCM)

Benefits

Effortless

  • Single-click set up
  • No tagging required

Actionable

  • Near real-time reporting
  • Intuitive dashboard
  • Direct integration into
    DoubleClick platform

Trusted

  • Neutral data
  • Independent measurement
 

KEY ANSWERS FOR BUYERS & SELLERS

Media Buyers

  • Is my campaign actually reaching my target?
  • What are my digital GRPs, and how can I improve delivery efficiency over time?
  • Can I trust the cross-media comparable metrics I am using in my marketing mix models?
  • How does my digital video and display ad spend perform relative to my TV ad spend?

Media Sellers

  • Is advertising on my site reaching its intended audience?
  • How can I demonstrate the value of display and video advertising relative to TV?
  • How can I provide the independent metrics my advertisers require?
  • How can I adjust campaign delivery in-flight to achieve my advertisers’ desired goals?
 
DoubleClick Campaign Manager (DCM)