An ad that never had an opportunity to be seen by its target audience can’t deliver its intended impact. Nor can an ad that was delivered in the wrong geography, next to questionable content or subject to invalid traffic.
validated Campaign Essentials (vCE) is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management.
Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of non-human and invalid traffic. It also evaluates the degree to which validated impressions reached the campaign target audience.
As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. The problem has intensified with the growth of digital video advertising.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.