As more advertiser dollars move to digital, it’s crucial to optimize every aspect of a campaign.
Our Advertising Effectiveness (AdEffx) suite drives each step, from defining campaign strategy to in-flight optimization and post-campaign evaluation:
- Plan with power using media planning and analysis tools
- Creative and messaging optimization solutions provide the feedback you need to manage your traditional, emerging, and cross-media campaigns around the globe
- Ensure your campaign reaches the right audience with validated delivery and in-flight optimization tools
- Quantify campaign impact and evaluate total campaign success with lift and ROI measurement
validated Campaign Essentials™ (vCE) is an integrated solution for complete campaign delivery validation and in-flight optimization.
comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
This lean and reliable solution measures digital ad impact throughout your campaign and enables in-flight optimization to deliver less wasted ad spend—and better overall...