Advertising Analytics

Optimize digital
marketing effectiveness

As more advertiser dollars move to digital, it’s crucial to optimize every aspect of a campaign.

Our Advertising Effectiveness (AdEffx) suite drives each step, from defining campaign strategy to in-flight optimization and post-campaign evaluation:

  • Plan with power using media planning and analysis tools 
  • Creative and messaging optimization solutions provide the feedback you need to manage your traditional, emerging, and cross-media campaigns around the globe
  • Ensure your campaign reaches the right audience with validated delivery and in-flight optimization tools
  • Quantify campaign impact and evaluate total campaign success with lift and ROI measurement  

Featured Products

validated Campaign Essentials

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
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Action Lift

comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
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Brand Survey Lift

AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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Brand Survey Lift Pulse

This lean and reliable solution measures digital ad impact throughout your campaign and enables in-flight optimization to deliver less wasted ad spend—and better overall...
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Offline Sales Lift

AdEffx Offline Sales Lift™ provides a multi-dimensional view of the effectiveness of online marketing effectiveness for offline buying.
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