Optimize Media Planning and Buying
Minimizing spend while maximizing reach is a key objective for advertisers when planning campaigns.
comScore's Reach/Frequency tool provides the data we need to help our clients understand how much of their budgets should be shifted from traditional to online media.
We switched to Media Metrix because we were convinced that comScore's superior measurement methodology would allow us to more accurately evaluate site audiences as well as reach and frequency.
To define the right strategy and select the sites and channels to support it, media planners and buyers rely on reach and frequency metrics from comScore’s Reach / Frequency product suite.
Plan the most effective online advertising campaigns using the same metrics as traditional media planning. Whether users need to target audiences through demographics, lifestyle, behavioral or third-party segments, comScore’s Reach/Frequency suite lays out campaign options and allows you to analyze online advertising plans site-by-site and across media platforms.
Get broad coverage from thousands of web entities, from large sites with sizable reach to niche sites with increased frequency.