the power of combined TV and Digital
NOW YOU CAN SOLVE FOR X
It’s a major industry milestone for comScore to deliver measurement of unduplicated reach for video, audio, and static/interactive content and ads across both linear and time-shifted TV, radio, computers, smartphones, and tablets.
These new data represent a major step forward in cross-media measurement for the entire industry. Cross-platform consumption of content continues to grow, and so too does the need to help content owners understand how audiences are interacting with their content.
As consumers continue to consume content on multiple screens all day, every day, this is the kind of holistic measurement service that’s needed to help content owners learn and better understand where, when and how audiences are consuming that content. A cross media measurement tool such as this one will enable our industry to reach our clients’ target with better precision, and evolve with the changing media landscape.
Viacom’s audiences follow our content across more platforms and screens than ever before, so we’re pleased to see this comprehensive approach to cross-platform measurement moving forward through CIMM’s Blueprint initiative.
COMSCORE XMEDIA DELIVERS A TOTAL VIEW
OF YOUR CONSUMER
Xmedia is currently available in the US. Outside of the US, comScore has entered into a strategic partnership with Kantar Media to bring cross-media audience and campaign measurement solutions to markets across the globe. Learn more here.