A Smarter, More Powerful Media Planning Tool
In the past, the digital media planning process was plagued by significant manual data analysis, multiple spreadsheets, various data sources and inconsistent outcomes.
We use several comScore services, and while the ability to create media plans using demographics is important, the addition of other targeting criteria like product ownership, purchase intent, lifestyle and online usage into the mix is a great way to improve the efficiency of online media plans.
One particular advantage of this tool is the ability to create media plans around specific sections of a site according to the comScore site dictionary, while other media planning tools only provide data at the URL-level.
Media Planner erases these frustrations with patent-pending technology that simplifies the planning process while still delivering the most effective results.
Eliminate manual spreadsheets tasks to cut down on time—and potential user-error. Media Planner provides a unified digital workspace with one-click optimization engines to integrate and automate the media planning workflow.
Users can quickly build the best possible plans and assess the impact that placements will have on specific campaign goals, and publishers can see how their inventory stacks up to other entities.