Understand Mobile Trends and Consumer Behavior
From web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. Your challenge is to translate mobile consumption and consumer behavior into your mobile business strategy.
To help you understand key technology and user trends, comScore MobiLens provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes. MobiLens does this by connecting data on mobile consumer demographics and behavior with device capabilities.
Understand how to best reach your audience on mobile, gain insight into their consumption habits and usage intensity. See which devices are getting the most traction, understand the demographics of those users and segment your audience based on consumption, demographic, technology or brand criteria.
comScore has a heritage of commitment to the Canadian marketplace. With the growth of mobile from a consumer perspective, and an advertising platform, we are very excited to see the first ongoing syndicated measurement of the mobile market established. The availability of ongoing data should only help raise the profile and investment in this important and growing media.
Consumption of mobile media is dramatically accelerating in the Canadian market. In order to continue leading and innovating, Yahoo! relies on on a comprehensive data set to provide insight into consumers’ mobile behaviors; our own methods and insights combine with products like MobiLens provide us with that advantage.
All syndicated data points deliver mobile insights for the U.S., Canada, top European markets and Japan across all handsets, operators and mobile subscribers.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.