Consumers are mobile
Where are they going?
Mobile Metrix helps make mobile audiences and advertising more valuable
Consumers now spend the majority of their digital media time on mobile devices, making mobile more valuable than ever. comScore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value of their mobile audiences, while agencies and advertisers can strategically plan and buy digital advertising on mobile platforms to achieve their campaign objectives.
Compare scale and audience duplication
of mobile media properties and apps.
Mobile Metrix answers:
How well does my mobile site reach valuable
audiences compared to my competitors?
What is the cross over between audiences
accessing my mobile site vs. my app?
What is the best combination of apps and
mobile sites to reach my campaign objective?
Identify growth and seasonality trends
of mobile entities and categories over time.
Showcase the value and scale of your mobile audiences.
Measure the Total Mobile Population of your content.
Benchmark audience engagement across platforms, relative to competitors.
Package mobile inventory with other platforms.
Agencies and Advertisers
Strategically plan and buy mobile advertising
Find the best mobile properties or apps to meet your campaign objectives.
Plan for audience overlap between platforms to manage reach and frequency.
Create smarter multi-platform campaigns.