Demographics alone can’t predict consumer brand preference or buying habits. To reach their target audience, Media planners and advertisers require a thorough understanding of the interests, lifestyles and buying habits—both online and offline—of their target audiences. media planners and advertisers need to understand interests, lifestyles and buying habits—both online and offline.
That detailed intelligence is also critical for publishers looking to demonstrate their site’s value relative to the competition.
Plan Metrix is a robust audience intelligence solution that provides insights into both desktop and mobile data that combines Internet users’ actual online behavior with detailed information about their lifestyles, interests, opinions/attitudes, demographics and product preferences.to provide the complete customer perspective.
Connect attitudes and interests with online behavior. When your target audience is defined by lifestyle, Plan Metrix helps you create more focused campaigns based on demographics, behavior and product preferences.
Find your target online with coverage across tens of thousands of digital properties and mobile apps, across multiple local markets.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.