The explosive growth of online video makes it critical to understand your target audience and have visibility across the online video-viewing marketplace.
From advertising and top television programs to viral videos and syndicated traffic, Video Metrix provides objective insights with the most accurate and comprehensive measurement of global online video activity. YouTube partner reporting quantifies the unique viewers and provides demographic and attitudinal characteristics on different YouTube channels.
For effective cross-media planning, Video Metrix classifies video-viewing activity by TV dayparts. Engagement also matters. Video Metrix uses robust duration measurement to reveal engaged time spent viewing online video, along with the unique ability to separate advertising and content. This helps you cut through the ad clutter and effectively target new audiences where they are most active.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.