Benchmarking Studies
Evaluate Competitive Digital Advertising and Website Strategies
An essential component of the marketing planning process is to be able to accurately evaluate competitive online and mobile strategies across a category or industry. comScore Benchmarking Studies™ captures a holistic view of customers' online advertising media consumption, detailed website visitation trends, mobile engagement and other digital activities.
“I think they really are the best at what they do.”
John Swigart
Chief Marketing Officer, Esurance
From visitation to share of voice, comScore Benchmarking Studies answer key questions about your digital campaigns, providing context into consumer activities and how your tactics compare to the competition. Use monthly and quarterly benchmarking results in performance and activity charts to identify industry trends, along with your own marketing effectiveness.