The Industry-Leading Online Audience Measurement
and Media Planning Solution
Knowing the size of your site’s audience just isn’t enough. Media Metrix® provides a complete view into the consumption habits of your audience as well as your competitive set, along with demographics and cross-visitation information.
comScore is supporting our mission by helping us better understand our global audience, millions of dedicated users and hundreds of thousands of volunteer editors, and ultimately assists us in providing more free knowledge to established and emerging Internet populations. Every day I tell someone new that Wikipedia is a top five global Web property – valuable information we would not have known without comScore.
Only comScore offers reporters access to an apples-to-apples comparison that measures the entire network of sites owned by each major player.
We switched to Media Metrix because we were convinced that comScore's superior measurement methodology would allow us to more accurately evaluate site audiences as well as reach and frequency.
Time Warner Cable relies on comScore's detailed competitive insight and trended data for making business decisions in the numerous markets we serve.
That’s why top advertisers, agencies and publishers rely on Media Metrix as the standard currency for online measurement. Media Metrix leverages comScore’s Unified Digital Measurement methodology to provide full insight into a site’s total audience.
Media Metrix offers global coverage, reporting on more than 250,000 entities worldwide with audience measurement in 44 countries and 6 regions. By measuring audience composition and performance within key user segments, you can target based on a variety of demographic, lifestyle, product ownership and behavioral characteristics. Media Metrix serves as the currency for media planning that allows you to compare online with other media using traditional metrics such as reach, frequency and GRPs.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.