The Industry-Leading Online Audience Measurement
and Media Planning Solution
Knowing the size of your site’s audience just isn’t enough. Media Metrix® provides a complete view into the consumption habits of your audience as well as your competitive set, along with demographics and cross-visitation information.
comScore Media Metrix provides something we can’t – recognized, industry standard, global measurement that helps us understand projects like Wikipedia alongside other major Web properties.
Only comScore offers reporters access to an apples-to-apples comparison that measures the entire network of sites owned by each major player.
comScore’s data relate very closely to our own records and therefore give us an extremely accurate fix on our progress versus our competitors. First class company, data and services.
We switched to Media Metrix because we were convinced that comScore's superior measurement methodology would allow us to more accurately evaluate site audiences as well as reach and frequency.
comScore Media Metrix has shown strong leadership in making sense of our industry from a numbers perspective. I particularly appreciate their attention to accurately counting daily unique visitors across all aspects of the digital world.
There is no doubt, comScore continues evolving and scores big time with Media Metrix 360…Now advertisers, agencies and publishers in Latin America will be able to make more accurate digital planning and buying decisions.
That’s why top advertisers, agencies and publishers rely on Media Metrix as the standard currency for online measurement. Media Metrix leverages comScore’s Unified Digital Measurement methodology to provide full insight into a site’s total audience.
Media Metrix offers global coverage, reporting on more than 250,000 entities worldwide with audience measurement in 44 countries and 6 regions. By measuring audience composition and performance within key user segments, you can target based on a variety of demographic, lifestyle, product ownership and behavioral characteristics. Media Metrix serves as the currency for media planning that allows you to compare online with other media using traditional metrics such as reach, frequency and GRPs.