Understand Mobile Trends and Consumer Behavior
From web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. Your challenge is to translate mobile consumption and consumer behavior into your mobile business strategy.
comScore is the first and best resource for mobile industry metrics. From market sizing and megatrends to specifics on device usage and applications adoption, comScore has the insight we need to make sound business decisions.
[comScore] has been a life-line for the development of BBC Mobile. Being the only reliable source of user metrics for our U.K. users, it has provided us with the detailed feedback we have needed in order to support our publicly-funded BBC Mobile service.
To help you understand key technology and user trends, comScore MobiLens provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes. MobiLens does this by connecting data on mobile consumer demographics and behavior with device capabilities.
Understand how to best reach your audience on mobile, gain insight into their consumption habits and usage intensity. See which devices are getting the most traction, understand the demographics of those users and segment your audience based on consumption, demographic, technology or brand criteria.
All syndicated data points deliver mobile insights for the U.S., Canada, top European markets and Japan across all handsets, operators and mobile subscribers.