Actionable Insights into Consumers’
Positioning your business to thrive in the mobile economy requires the most accurate and detailed view of mobile media usage.
Mobile Metrix is an invaluable source of audience insights needed to navigate today's rapidly changing mobile landscape.
comScore Mobile Metrix brings Unified Digital Measurement to smartphone devices by combining on-device metering with census-level data. This provides advertisers, agencies, publishers and app developers with exclusive access to U.S. usage statistics across apps and the mobile web.
For advertisers and agencies, you can learn which mobile sites and apps perform most effectively against your target audience in terms of audience size and composition.
For publishers, Mobile Metrix validates your audience with proven, third-party metrics to help support mobile advertising sales and shows how you compare to the competition. Mobile Metrix fits seamlessly into the comScore audience measurement suite, including comScore Media Metrix.