Align Offline Customer Characteristics with Online Behavior
As digital marketing becomes even more focused, advertisers and publishers need additional tools to reach key target segments. Get the detailed look into online behavior of your desired audience with Segment Metrix.
As a result of a recently concluded comScore segmentation research project, I believe we are well positioned heading into 2009 with a better understanding of who our users are - and aren’t - and what we can do to continue to grow the base in the New Year.
comScore partners with eight industry leaders to provide audience profiles across a variety of industry-leading segmentation schemes to help you align offline customer characteristics with online behavior.
Segment Metrix provides the ability to analyze and target audiences using any number or combination of segments. Advertisers can identify the core website categories and specific sites to reach the right segments, and publishers can demonstrate site ability to reach target segments.
Segment Metrix uses the same online delivery platform as other comScore audience measurement solutions, allowing marketers to incorporate findings across tools seamlessly.