A Comprehensive View of the Online Video Landscape
The explosive growth of online video makes it critical to understand your target audience and have visibility across the online video-viewing marketplace.
comScore’s panel-centric unified approach is a long awaited solution for online video measurement. With this comprehensive online video measurement service, CBS Interactive has the ability to get accurate insight into its many forms of video viewership.
Accurate traffic reporting and attribution has been long requested by our YouTube partners. comScore's latest methodology is a great step towards showing advertisers the true value of YouTube Partner content.
comScore’s use of the new panel-centric hybrid methodology was our impetus to begin using the Video Metrix service. It combines comScore’s panel that provides the people-level data with census-side stream measurement, both essential ingredients to providing an accurate accounting of consumers’ use of online video in the digital marketplace.
We use comScore Video Metrix to educate promotional partners at studios and record labels on the effectiveness and reach of streaming video content.
I applaud comScore for its continued innovation in producing the metrics that are needed to help move the advertising industry forward.
From advertising and top television programs to viral videos and syndicated traffic, Video Metrix provides objective insights with the most accurate and comprehensive measurement of global online video activity. YouTube partner reporting quantifies the unique viewers and provides demographic and attitudinal characteristics on different YouTube channels.
For effective cross-media planning, Video Metrix classifies video-viewing activity by TV dayparts. Engagement also matters. Video Metrix uses robust duration measurement to reveal engaged time spent viewing online video, along with the unique ability to separate advertising and content. This helps you cut through the ad clutter and effectively target new audiences where they are most active.