A solution for Publishers in the new viewable ad impression-driven world
As the viewable ad impression has become the standard in the advertising industry, publishers need a reliable source of placement-level ad viewability data. Enter Digital Analytix Monetization from comScore, a powerful analytics engine with integrated ad viewability and duration data.
Monetization gives you the insight and power to redesign your pages or create more effective ad packages, in real time. This helps you uncover previously undiscovered premium placements to increase your margins and mitigate any unidentified risk.
Digital Analytix Monetization integrates advertising viewability, duration and revenue data directly within the analytics reporting platform, for seamless inventory analysis and planning. Monetization offers quality publishers four key advantages that will allow them to not only stay afloat in this new viewability-based market, but to thrive:
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Granular, placement level ad viewability reporting provides the ultimate insight into an ad’s ability to make an impact on a reader.
Placement and impression pricing based on their ability to engage and affect a reader via viewability data. There may be “gold below the fold” that is currently being sold at very low margin, remnant rates.
Ad packages that have guaranteed viewability are worth more to advertisers. Monetization gives you the analytical power to build top notch, viewability- and duration-based packages that provide tangible value to advertisers.
As marketers and agencies migrate to the new “viewable impression” currency, placements with below industry viewability become a true liability. Page and placement level data gives you the insight to build more effective page designs, and move away from costly make goods and reconciliation.
Monetization is available in two versions:
Premium: The most powerful viewability-based planning tool available. Premium provides impression-based, row level data for the most granular analysis and integrates display ad revenue data. Monetization Premium is the ideal tool for quality publishers to plan and optimize their ad inventory based on viewability and duration. Cookie-based demographics, firmographics, segmentation and filtering further increase the impact of this tool.
Standard: An entry level tool, Monetization Standard provides basic ad viewability reporting to get an overview of the impact of ad viewability on sitewide inventory.
Digital Analytix Monetization shifts power and control back to quality publishers, giving them the ability to proactively manage their advertising inventory in the new “viewable impression” currency—resulting in increased margins and decreased revenue exposure.