Look at the trends in your sales channel and see which marketing campaigns lead to the best results. With these key indicators you can monitor the performance of your online business and understand the impact of any changes you make.
Get direct access to information about your most popular brands, number of orders and order value. Analyze these channels at a product, brand, product group and shop level. Brand and marketing managers can monitor the sales and efficacy of their marketing efforts at the ROI level.
The advanced Campaign Attribution feature offers 10 attribution models allowing campaign managers to determine more precisely than ever what the contribution of different campaign channels are to sales. They can select and compare different attribution models side by side.
To learn more about how comScore Digital Analytix can help you compete and succeed in the digital world, contact us today.