comScore AdEffx™ is elevating advertising measurement. |
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From streamlined workflow tools to the revolutionary new vGRP, AdEffx brings a new level of confidence and continuity to the industry. |
When it comes to advertising effectiveness, AdEffx is the one solution for maximizing total success. Plan, test, validate and evaluate success with a single, comprehensive solution designed for today’s cross-media world.
Need a lift? Request a live demo today.
Media Planning & Analysis
Transform the heavy lifting of media planning to barely lifting a finger. comScore Media Planning & Analysis solutions offer the world-class tools needed to identify, reach and target online audiences. Learn More |
Creative & Messaging Optimization
Are your ads strong enough to make an impact? Creative & Messaging Optimization solutions for up-front strategies, early-stage ideas and fully-produced executions greatly increase the chance of in-market success. Learn More |
Ad & Audience Validated Ratings
Optimize ad and audience delivery in-flight to ensure campaign success. Ad & Audience Validation Ratings allow you to determine how many of your ads are served to the right audience and geography, brand safe, in-view and not fraudulent. Available as part of validated Campaign Essentials™, and powered by vGRP, this solution offers a holistic view of ad delivery. Learn More |
Lift & ROI Measurement
Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact. Learn More |
