Optimize ad and audience delivery in-flight to ensure campaign success. Leverage a true person-based digital audience currency that eliminates ad impressions that don’t have an opportunity to make an impact. comScore’s validated Campaign Essentials™, powered by vGRP, is a complete validation solution that allows you to determine how many of your ads are delivered in-view, to the right audience, in the right geography, in brand safe environments and absent of fraudulent delivery. Use a single tag for all ad measurement to eliminate work and complexity. Monitor success in-flight via an intuitive online interface.
Ad & Audience Validated Ratings is part of the comScore AdEffx end-to-end advertising effectiveness solution. Request a live demo.
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validated Campaign Essentials™comScore validated Campaign Essentials (vCE) is a holistic solution for complete campaign delivery validation and in-flight optimization. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. |
