In today’s complex advertising environment, the ability to prove the effectiveness of online advertising is critical. Being able to quantify a campaign’s impact based on specific goals is a must. And, maximizing the return of every marketing dollar via these insights is a necessity.
Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact.
Lift & ROI Measurement is part of the comScore AdEffx end-to-end advertising effectiveness solution. Request a live demo.
Suite Products
Action LiftcomScore AdEffx Action Lift™ captures the total effectiveness of a campaign—including the view-through activity—by measuring the impact on a marketer’s site and its competitors’ sites. Action Lift quantifies search actions taken by consumers and share of voice captured from competition, as well as site visitation and other key business indicators that are vital to understanding the complete performance of a campaign. |
AdEffx Brand Survey Lift™AdEffx Brand Survey Lift™ (BSL) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative. |
AdEffx Brand Survey Lift™ MobileAdEffx Brand Survey Lift™ (BSL) Mobile quantifies the brand impact of a mobile campaign, providing actionable insights into the effectiveness of advertising across the mobile web and applications. |
Offline Sales LiftcomScore AdEffx Offline Sales Lift™ provides a multi-dimensional view of the effectiveness of online marketing on offline buying. By matching time-aligned data from the comScore panel with third-party databases—including scanner data, loyalty card programs, registration lists, customer files and e-commerce databases—Offline Sales Lift provides a clear picture of the total impact of online advertising. Using these insights, marketers are able to make informed, tactical adjustments to future campaigns, reduce or reallocate budgets and scale the best performing components of their programs to maximize impact. |
Online Sales LiftcomScore AdEffx Online Sales Lift™ measures the impact of online advertising on e-commerce sales over time, including consumers’ latent purchase behaviors which cannot be captured by click- or cookie-based metrics. Online Sales Lift measures sales impact across all sites on the Internet, allowing marketers to get a complete view of their online market share. |
