In an environment of heightened media accountability and intense budget scrutiny, advertisers need to maximize the efficacy of their online ad dollars. They require superior planning tools to design strategic campaigns in the most efficient manner.
At the same time, online publishers are faced with the challenge of proving the value of their sites to advertisers. They must also find ways to convince traditional advertisers to move their dollars online. In order to be successful in achieving these goals, publishers need comparable planning tools and reliable data.
comScore Media Planning & Analysis solutions offer the world-class tools needed to identify, reach and target online audiences.
Media Planning & Analysis is part of the comScore AdEffx end-to-end advertising effectiveness solution. Request a live demo.
Suite Products
Campaign R/FcomScore Campaign R/F delivers online reach and frequency metrics to media planners and buyers so they can analyze online advertising plans site-by-site and across media platforms. |
Media Metrix SuitecomScore Media Metrix suite leverages the industry-leading comScore panel to give media planners, buyers and sellers the market intelligence and confidence they need to make major business decisions. |
Media Planner 2.0comScore Media Planner 2.0 enables a fully-digitized planning process, helping agencies to build more efficient plans, eliminate waste and garner overall better results. |
Plan MetrixcomScore Plan Metrix is the only single-source database of Internet users’ site visitation coupled with detailed survey information on their lifestyles, interests, opinions/attitudes and product preferences. |
Search PlannercomScore Search Planner informs search strategy by delivering direct insight into paid and organic search results across all search engines. |
