Mobile is one of the most widespread and fastest growing media channels in the world, making reliable measurement key to success.
comScore’s comprehensive set of mobile measurement products helps clients from across the mobile, technology, media, and advertising ecosystems identify and profit from key trends in this dynamic market. Using multiple methodologies to measure the complex relationships between consumers, media and mobile devices, comScore delivers tools and insights that help companies build smarter businesses.
Ad Metrix MobilecomScore Ad Metrix Mobile empowers advertisers, agencies and publishers by identifying which advertisers are running mobile display campaigns, where they are running these campaigns and which ad servers are delivering the advertisements. |
Device EssentialscomScore Device Essentials™ is the only solution of its kind to provide insight into digital traffic across all devices worldwide, offering detail into device characteristics, connection type, and geography. |
GSMA Mobile Media Metrics (MMM)Mobile internet usage is accelerating, driven by the rise of the smartphone. The media industry demanded comprehensive and granular measurement. In response, O2, Vodafone, Orange, T-Mobile, 3 and the GSM Association (GSMA)—the mobile operators’ industry trade body—are publishing the next generation of media reporting in partnership with comScore in the U.K. |
Mobile AdvisorcomScore Mobile Advisor is a quarterly report that provides a topline view of the state of the mobile media market. Mobile Advisor organizes key facts about the rapidly-evolving mobile industry, highlighting important industry trends and dispelling common misconceptions. |
Mobile MetrixcomScore Mobile Metrix provides direct and continuous monitoring of user behavior on mobile devices, giving unprecedented insight into mobile web browsing. |
MobiLensFrom web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. comScore MobiLens™ provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer behavior and device capabilities to help you reach and engage consumers. |
Plan Metrix MobilecomScore Plan Metrix Mobile, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information. |
