Ditch the Click. Measure the Real Online Actions that Matter.

Click-through rates and cookie-based measures of online advertising performance do not provide a thorough picture of the complete impact of an ad campaign.

comScore AdEffx Action Lift™ captures the total effectiveness of a campaign—including the view-through activity—by measuring the impact on a marketer’s site and its competitors’ sites. Action Lift quantifies search actions taken by consumers and share of voice captured from competition, as well as site visitation and other key business indicators that are vital to understanding the complete performance of a campaign.

Highlights

• Measure anywhere on the Internet. Measure increases in visitation to partner sites, social media pages and other places people are looking for you and your brand. Traditional pixel-based measures only capture brand activity on a marketer’s primary site.
• Compare to the competition. Know if you are taking reach actions away from your competitors. Simply knowing your campaign drove traffic and search activity for your brand isn’t enough.
• Incorporate search. Understand how your campaign drove consumers’ search behaviors and the impact it had on paid search clicks, one of the most powerful elements of a digital marketing strategy.
• Eliminate contamination. Enjoy the most reliable and accurate insights without the cookie-contamination issues that plague traditional pixel-based measures.
• Customize to your industry. Quantify industry- or client-specific actions, such as movie time lookups, coupon downloads or dealer quote requests, to measure what matters most to your campaign objectives.

Benefits

Advertisers and Agencies:

• Get a complete view of the online impact of your media no matter where the actions take place
• Understand how your campaigns move market share from your competition in search and site visitation
• Analyze your media plan and placement strategies to understand the best performing locations
• Optimize your creative to the best performing assets
• Evaluate whether your campaigns are increasing interest in your brand or the category overall

Publishers and Ad Networks:

• Differentiate your offering versus competing sellers by providing real metrics that demonstrate value to marketers
• Prove advertising with you drives consumers to marketer’s websites, regardless of whether they click on the ad
• Demonstrate your advertising’s lasting impact on a brand by quantifying consumers’ unprompted search behaviors related to that brand
• Show how advertising on your sites increases market share for your clients
• Incorporate measurement into your proposal and delivery processes with easy-to-use online interfaces for ordering reports

To discover how comScore can help you compete and succeed in the digital world, please contact us today.