A Comprehensive View of the Display Advertising Landscape

To assess the online advertising landscape, advertising agencies,advertisers and publishers need the ability to track online ads as they’re delivered to people—not cookies or spiders.

comScore Ad Metrix® provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights

Highlights

• Precise. Uses patented proprietary technology to help identify the specific person within the household who sees each advertisement.
• Comprehensive. Tracks all ads delivered to a panelist’s browser—static, dynamic,rich media, ads in widgets and ads behind secure pages.
• Granular. Offers visibility into category,company and brand level advertisements and provides details on creative messages used in specific campaigns.
• Insightful. Includes the full range of advertising metrics, such as expenditures, share of voice, ad clutter, exposed unique visitors, frequency, reach, GRPs and publisher-level demographics.
• Social. Panel-centric UDM methodology provides the most accurate measurement of socially-enabled and socially-published display advertising. Competing technologies that leverage spiders to probe Web traffic patterns often produce inaccurate advertiser measurements.

Benefits

For Advertisers and Agencies

• Learn where and how much your competitors are advertising.
• Optimize your advertising placement strategies by understanding ad clutter, demographics and GRP metrics on specific sites.
• Gain insight into the actual display ads and creative messages used in competitors’campaigns down to the product level.
• Evaluate display advertising strategies and trends using sophisticated advertising metrics.

For Publishers and Ad Networks

• Identify which companies advertise with competitors but not with you.
• Understand how well you capture share of an advertiser’s campaign.
• Learn how your website performs relative to your competition.
• Analyze publisher advertising demographics to determine how well display advertising on a site reaches a target audience.
• Gain access to advertiser and agency contact information for more than 10,000 companies.

To learn more about comScore Ad Metrix, please contact us today.