A Comprehensive View of the Mobile Display Advertising Landscape

In order to fully understand and profit from mobile web usage, the industry requires reliable, third-party mobile advertising intelligence.

comScore Ad Metrix Mobile™ empowers advertisers, agencies and publishers by identifying which advertisers are running mobile display campaigns, where they are running these campaigns and which ad servers are delivering the advertisements

Highlights

• GRANULAR: Tracks more destinations than any other mobile advertising service
• COMPLETE: Captures ads seen by feature phone users who visit operator portals, and provides visibility into burgeoning off-portal destinations
• CURRENT: Monitors advanced smartphones, including Blackberries and iPhones, often targeted by device-specific ad servers
• CUSTOMIZABLE: Allows clients to create custom queries filtered by operator, device, on deck or off deck, publisher and advertiser

Benefits

For Advertisers and Agencies:

• View actual mobile advertising copy, and identify the evolution of new ad formats
• See which competitors are most involved in the mobile ad market
• Find new publishers and ad servers that can distribute your ad campaigns
• Discover the sites that are most valuable to you

For Publishers and Ad Networks:

• Learn which ad servers are gaining traction and where
• Uncover where inventory is being sold by multiple parties
• Discover which advertisers are moving campaigns to mobile, and how they are running their campaigns across publishers
• Understand which ad servers are being used by specific publishers and advertisers

To learn more about comScore Ad Metrix Mobile, please contact us today.