A Comprehensive View of the Mobile Display Advertising Landscape

In order to fully understand and profit from mobile web usage, the industry requires reliable, third-party mobile advertising intelligence.

comScore Ad Metrix Mobile 2.0™ empowers advertisers, agencies and publishers by identifying which advertisers are running mobile display campaigns, where they are running these campaigns and which ad servers are delivering the advertisements, helping to bring needed insight into today’s mobile advertising landscape.

Highlights

• ENHANCED: Expanded ad collection functionality to include rich media, JavaScript, iFrame, interactive, Google and many more ad types.
• INSIGHTFUL: Captures ads seen by smartphone users across iOS, Android and BlackBerry platforms.
• STREAMLINED: Utilizes comScore’s industry-leading classification dictionary while being delivered in the user-friendly comScore MyMetrix interface.
• CUSTOMIZABLE: View the actual creative advertisers are delivering across publisher sites to gain competitive intelligence into the mobile display ad market.

Benefits

For Advertisers and Agencies:

• Gain insight into the actual mobile display ads and creative messages used in competitors ‘campaigns down to the product level.
• Know which publishers your competitors are using to deliver mobile advertising campaigns.
• Understand the scale to which your competitors are utilizing mobile as an advertising channel.
• Identify publishers and ad servers that can distribute your ad campaigns.
• Optimize your mobile advertising placement strategies by understanding ad clutter.

For Publishers and Ad Networks:

• Learn how your site compares to competitors’ in delivering mobile display ad campaigns.
• Discover which advertisers are moving campaigns to mobile, and how they are running their campaigns across publishers.
• Identify which companies advertise with competitors but not with you.
• Understand which ad servers are being used by specific publishers and advertisers.

To discover how comScore can help you compete and succeed in the digital world, please contact us today.