Evaluate Competitive Digital Advertising and Website Strategies

Being able to accurately evaluate competitive online and mobile strategies across a category or industry is an essential component of the marketing planning process.

comScore Benchmarking Studies™ empower marketers by capturing a holistic view of customers' online advertising media consumption, detailed website visitation trends, mobile engagement and other digital activities.

Highlights

• RELEVANT: Delivers a harmonized set of advertising activity and website visitation metrics, allowing insightful comparisons across competitors within an industry
• COMPREHENSIVE: Analyzes each aspect of client and competitor digital marketing campaigns, tactics and results
• TIMELY: Provides monthly and quarterly benchmarking results in performance and activity charts to easily identify competitive strategy and effectiveness of marketing performance
• RELIABLE: Leverages the collective expertise and deep industry knowledge of comScore analysts

Benefits

• Deepen your understanding of consumer activity with behavioral research methods
• Enhance your marketing tactics using actionable insights
• Track and benchmark competitive and industry trends to understand a competitor’s marketing strengths and weaknesses

To learn more about comScore Benchmarking Studies, please contact us today.