Measure the Brand Impact of Your Ads Online and Across All Media

comScore AdEffx Brand Survey Lift™ is the most comprehensive and trusted survey tool for quantifying a campaign’s branding effectiveness. Powered by the industry’s only online survey recruitment method validated with a panel, Brand Survey Lift delivers the most reliable measurement of lift in awareness, message recall, intent-to-purchase and changes in consumer attitudes.

Only Brand Survey Lift comes standard with both attitudinal and behavioral insights, allowing marketers to assess total campaign effectiveness by matching consumers’ survey responses with their actual online behaviors.

Highlights

• Compare What Consumers Say to What They Do. Only Brand Survey Lift comes standard with both attitudinal and behavioral measures. Know if your campaign generated a lift in brand perceptions and how that impacted site visitation and brand searches.
• Validate True Delivery Against Targets. Brand Survey Lift provides true demographics of who actually saw your campaign, allowing for validation of delivery against specific targets. Because of its unique survey—and panel-based methodology—Brand Survey Lift avoids biases associated with survey-only or cookie-reliant methodologies.
• Ensure Uncontaminated Control. Cookie-based methodologies can result in control-group contamination of up to 30%. Only comScore uses a cookie-deletion factor, calculated for each specific campaign, to eliminate the impact of consumers who appear to fit the control-group criteria but who have actually already seen the ad and deleted their exposure cookie.
• Ensure Uncontaminated Exposure. Unlike other survey suppliers, comScore ensures that the relevant ad in question is not being served to the respondent during the survey experience. Some other companies do not control for this, which means the ad or competitor’s ads may be displayed while the respondent is being asked about the brand, creating false awareness and contaminating the survey data.
• Understand Cross-media Campaign Impacts. Brand Survey Lift allows you to incorporate all of your media channels into one attitudinal analysis. Discover if respondents who saw your ads on TV and in digital increased favorability versus those who were exposed to them only in radio. Know what mediums deliver awareness versus which help increase purchase intent.

Benefits

Advertisers and Agencies:

• Deliver attitudinal survey insights as well as actionable behavioral data in a single, coordinated report
• Make media decisions with confidence knowing your research is using industry-standard, quality measures which eliminate contamination and truly represent the people who saw your campaign
• Measure cross-media performance and package results in a synchronized report
• Compare the performance of your online and offline plans using the same post-buy measures of reach, frequency and GRPs
• Ensure media partners are accountable for generating attitudinal lifts

Publishers and Ad Networks:

• Get full credit for your online advertising’s impact by using measures that go beyond click-through rates or other direct response metrics
• Differentiate your offering from your competitors’ via the measurement of both brand impact as well as resulting behaviors, like site visitation and search
• Prove that your site’s advertising is delivered to its intended audience, and demonstrate how your advertising placements deliver appropriate reach and frequencies using actual people counts from a respected third-party
• Demonstrate your effectiveness in every medium you offer and support bundled multi-media sales
• Build normative results to show how your offerings stack up against your competitors

To learn more about AdEffx Brand Survey Lift, please contact us today.