Validate Total Campaign Delivery and Optimize In-Flight with a Single, Holistic Tool

comScore validated Campaign Essentials (vCE) is a holistic solution for complete campaign delivery validation and in-flight optimization. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery.

vCE, which is powered by vGRP, reports on reach and frequency, comprehensive demographics and behavioral segments. This measurement eliminates all impressions that never had a chance to make an impact, providing a more realistic and accurate picture of campaign delivery.

Highlights

• Validated impression reporting. Measure what matters by accounting only for ads that had an opportunity to be seen by a consumer, in content that is brand safe, in the right geography and absent of fraud. Ad visibility is measured both above and below the fold.
• Comprehensive audience reporting. Choose from a comprehensive set of audience metrics, including demographics, behavioral segments and reach and frequency. All audience metrics are based on people who had the opportunity to see an ad, not on cookies.
• Ad blocking and in-flight alerts. Get daily alerts so you can take corrective action in-flight, and utilize optional ad blocking technology to maximize brand safety.
• Single-tag solution. Reduce operational risk and implementation costs by using a single tag for total campaign delivery validation.
• Customizable insights. Report data by publisher, placement and creative in standard groupings or create custom segmentations to answer questions unique to your campaign.
• True end-to-end measurement. Plan, validate and evaluate campaigns using the same data. vCE aligns with Media Metrix, the industry standard in media planning, allowing for consistent, end-to-end reporting throughout.

Benefits

For Advertisers

• Increase effectiveness of digital advertising
• Maximize advertising ROI with better cross-media allocation decisions
• Course correct in-flight using ad blocking and alerts

For Agencies

• Leverage end-to-end planning and campaign execution
• Course correct in-flight using ad blocking and alerts
• Reduce operational friction and implementation costs through single-tag solution
• Achieve better overall client outcomes
• Eliminate the need for make goods

For Publishers

• Deliver more value to advertisers and get a bigger piece of the pie
• Maximize the value of validated inventory on your sites and across the Web
• Provide a better user experience on your sites
• Eliminate the need for make goods

To discover how validated Campaign Essentials can help you compete and succeed in the digital world, please contact us today.