Validate the Performance of Your Online Advertising Campaigns
Online advertising is about more than just counts of clicks and ad impressions delivered. Savvy marketers need to gauge the effectiveness of their efforts against a host of traditional effectiveness measures – like reach and frequency – as well as newer digital metrics that provide insights into consumers’ online behavior, such as increases in site visitation, trademark search queries and online spending. comScore Campaign Metrix™ provides ad networks, publishers, advertisers and agencies with the objective, quantifiable intelligence needed to validate, modify and improve their online marketing investments.
Highlights
- ACTIONABLE: Quantifies ad campaigns' effectiveness by measuring their impact on consumers' Internet behavior, including lift in website visitation, engagement and trademark search queries
- GRANULAR: Measures campaign performance, reach and frequency by demographic segment and creative
- ACCURATE: Counts display advertising impressions only when delivered to a panelist, without relying on the use of Internet spiders or bots. Advanced methodology overcomes the bias associated with cookie deletion
- FLEXIBLE: Offers easy-to-interpret reports, dashboards and detailed data streams delivered in real time through a secure API
- INTEGRATED: Dovetails with other comScore Advertising Effectiveness solutions, allowing for customized and complete measurement of a campaign's impact
Benefits
For Advertisers and Agencies:
- Measure the impact of your ad campaigns using relevant metrics that reflect actual consumer behavior
- Understand which online properties provide you with the highest advertising ROI
- Increase your advertising effectiveness while simultaneously reducing your costs
For Publishers and Ad Networks:
- Increase ad sales by quantifying the effectiveness of individual campaigns
- Demonstrate the effectiveness of advertising on your properties, even in the absence of a click
- Illustrate the cost per GRP advantage of advertising on the Internet compared to traditional media
- Establish a pass-through pricing model so the use of Campaign Metrix is cost-neutral to your business
To learn more about comScore Campaign Metrix, please contact us today.
Campaign Metrix helps you answer questions such as:
- How many people did my campaign actually reach and at what frequency?
- Did I reach my desired target demographic segments?
- Did my ad campaign increase traffic, engagement and trademark search queries for my brand?
- How can I increase the effectiveness of my next campaign?
- How does the effectiveness of this campaign compare to my traditional media campaigns?
- Which creative – static, rich media, size – was most effective?
Testimonials
In an ocean full of activity based measurements documenting what consumers are doing, comScore provides true behavioral insights into the impact of our digital Marketing efforts.
