Demonstrate the Value of Distributed Web Content

Publishers are increasingly using Web 2.0 technologies to distribute their content on third-party sites across the Internet, creating an “extended network” through which consumers can experience the brand and related offerings. As these offerings proliferate and grow in popularity, publishers, advertisers and ad agencies require a better understanding of the reach, growth and composition of distributed content and the nature of the audiences that consume it. comScore Extended Web Metrix™ measures the extended web landscape, including coverage of social networking applications, widgets, and other platforms that deliver distributed content.

Highlights

• FLEXIBLE: Tracks usage and demographics of distributed content, such as video, news, social applications and photos, at the publisher level, or for an individual widget, application or platform
• INTEGRATED: Categorizes and reports using the same hierarchical media dictionary as other comScore products, making it easy to compare audiences on a consistent basis
• EASY: Facilitates measurement through the placement of a tag or person-centric beacon that's associated with each content impression
• INCLUSIVE: Accommodates the rapid evolution in delivery platforms and the way content is consumed. Tagged content is seamlessly reported within comScore Media Metrix

Benefits

For Agencies and Advertisers:

• Gain insight into the reach of a publisher’s network of distributed content, and analyze its ability to reach your target audience
• Reallocate your digital spending using the most efficient platforms to reach your target audience
• Compare the impact of distributed content versus traditional Web strategies

For Publishers and Ad Networks:

• Identify and monetize your distributed content by demonstrating the full value of your audience – not just its size, but also its demographic composition
• Understand how the dynamics of your extended web offerings compare to those of your competition
• Expand your exposure to media planners at virtually all agencies across the world as part of the comScore reporting universe

To learn more about comScore Extended Web Metrix, please contact us today.