Leverage the Internet for Better Consumer Insights

Traditional focus group research can often stretch over weeks, delay a product’s time-to-market and result in lost opportunities.

comScore FocusSite™ streamlines focus group research by using a unique online discussion technique to engage a large number of research participants – across a variety of geographies – within a matter of days.

Highlights

• TARGETED: Provides customizable inclusion criteria for online participants, such as demographic and behavioral characteristics
• ANONYMOUS: Allows participants to be more forthcoming with thoughts, feelings and feedback – even regarding the most sensitive topics
• TIMELY: Delivers rich and comprehensive discussion transcripts within a day after the focus group discussion
• CONVENIENT: Enables panelists to participate from the comfort of their office or home

Benefits

For Marketers:

• Listen to the words consumers use when describing your product or service
• Prioritize product features, and assess brand image and positioning
• Conduct online concept, packaging, logo and message testing
• Uncover who is involved in the purchase decision, and identify the key factors that influence a final decision

For Website Managers:

• Capture visitor attitudes and perceptions about the design, content and tone of your website
• Identify the content, tools and functionality required to motivate site visitors to take desired actions
• Let actual user feedback drive changes to video content

To learn more about comScore FocusSite, please contact us today.