Optimize Media Planning and Buying
Plan the most effective online advertising campaigns using the same metrics as traditional media planning. comScore Campaign R/F™ delivers online reach and frequency metrics to media planners and buyers. Analyze online advertising plans site-by-site and across media platforms to achieve quantitative media-delivery goals.
Highlights
- ACCESSIBLE: Reports on campaign reach, frequency and GRP delivery via the easy-to-use MyMetrix interface
- FLEXIBLE: Allows for variable inputs tailored to specific campaign durations
- EXTENSIVE: Measures thousands of web entities reported each month, ensuring broad coverage for media planning purposes
- SIMPLE: Delivers crisp, clear charts showing reach build by target group, for easy integration into presentations, proposals and other documents
Benefits
- Integrate online into multi-media plans based on consistent planning metrics
- Adjust campaign inputs and duration on the fly, evaluate the impact, and execute the optimal campaign based on your unique objectives
- Conduct comparative analyses across multiple sites for optimal online media planning
- Plan and evaluate campaigns across the Internet, from large sites with sizable reach to niche sites with increased frequency
To learn more about comScore R/F, please contact us today.
Campaign R/F helps you answer questions such as:
- What site or combination of sites will optimize the potential reach and frequency of my particular campaign?
- Which strategy will maximize reach for my campaign? Run-of-site? Selected site? Channel placements?
- Am I actually reaching my target audience?
- How can I minimize my campaign spend while achieving my reach goal?
Testimonials
comScore's reach/frequency tool provides the data we need to help our clients understand how much of their budgets should be shifted from traditional to online media.
Beverly Atkins
President, Go Fish Media, Inc.
