Discover Online Behavior of Local Audiences

The ability for media planners to measure website traffic and demographics at the local level is critical. comScore Local Markets™ delivers the data that advertisers and publishers need to quantify the size and value of local audiences, understand cross-site visiting behavior and compare visitation metrics across websites.

Highlights

• DETAILED: Reports market-level online behavior of Internet users in 101 local markets, accounting for more than 90 percent of all U.S. Internet activity
• COMPLETE: Measures Internet usage from home, school and work locations and captures consumers online behavior at thousands of websites
• INSIGHTFUL: Values local audiences based on their expenditures in product categories defined by the U.S. Bureau of Labor Statistics

Benefits

For Advertisers:

• Increase loyalty and reduce churn by gaining insights into your local market audience
• Enhance your marketing ROI by measuring the impact of online advertising and promotions on market-level sales
• Identify sites that provide optimal reach and frequency for specific market-level ad campaigns

For Publishers:

• Quantify the size and value of your audiences at the market level and allocate resources appropriately
• Understand your audience’s demographic composition and usage intensity and track their performance over time
• Analyze cross-visiting habits and benchmark in-market usage for better media plans

To learn more about comScore Local Markets, please contact us today.